Apart from maintaining a consistent presence in the public eye and inviting his customers on a trip of a lifetime, Rocky Patel spends much of his time focusing on production. He gears his product towards the more complex palate. Thus staying away from linear cigars like the puros, which are comprised of binders, fillers and wrappers from the same region? Rocky believes that blending tobaccos from various regions, takes greater skill and knowledge and the end product can develop into an amazing cigar. This process is time consuming and, while experimenting with hundreds of blends, can literally take a year or more to produce the ‘perfect’ blend.
While coming up with complex blends is a painstaking feat, Rocky also shoots for 100% consistency. So far he has been successful. He puts a lot of emphasis on quality control. Every cigar is thoroughly inspected and draw tested. This has helped Patel keep his cigars in the mouths of all the consumers he has introduced his product to on the road.
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